Sharperlight is used by organisations that already use Cognos, BusinessObjects, Qlik, SQL Server Reporting Services, Tableau, PowerBI and a myriad of other business intelligence tools. This is a good indication of how different it is and how it can work alongside existing business intelligence platforms. However, in answering the question, Sharperlight traditionally competes with Microsoft Excel. When people are looking for a relatively cheap and versatile solution, they are evaluating the time and effort to manipulate data in Excel against an off the shelf solution that can be easily maintained going forward. Rarely does Sharperlight go head to head with the mega software vendors because the huge difference in software price and deployment cost is a clear indication that it is not a comparison of apples with apples.
When Sharperlight has been positioned in competitive bids against one of the other business intelligence vendors, it often gets back to being a question of what the customer is actually looking for. If they want self-service operational reporting and analytics, minimum training and technical support, seamless integration with Microsoft Excel, easy deployment to the web and dashboards; then Sharperlight provides a very cost effective solution. However, direct functional comparison with Sharperlight and other business intelligence platforms will reveal gaps because there are many technologies that Sharperlight avoids because they cannot be maintained without significant hardware and ongoing technical support. For example, Sharperlight is not reliant on OLAP cubes and star schema warehouses, it does not have an enclosing Portal and it does not replicate a spreadsheet grid interface because it uses Microsoft Excel.